The Role of Parasocial Relationship and Source Credibility in Purchase Intention: The Moderating Role of Self-Discrepancy and Mediating Role of Persuasion Knowledge. (2024). PROSIDING PMIDCC (The Prasetiya Mulya International Doctoral Colloqium and Conference), 1(1), 20-20. https://proceeding.prasetiyamulya.ac.id/proceeding/index.php/PMIDC/article/view/20