The Role of Parasocial Relationship and Source Credibility in Purchase Intention: The Moderating Role of Self-Discrepancy and Mediating Role of Persuasion Knowledge. PROSIDING PMIDCC (The Prasetiya Mulya International Doctoral Colloqium and Conference), [S. l.], v. 1, n. 1, p. 20–20, 2024. Disponível em: https://proceeding.prasetiyamulya.ac.id/proceeding/index.php/PMIDC/article/view/20.. Acesso em: 28 apr. 2025.