“Anteseden Behavioural Intention Pada Studi Kasus Penerapan Brand Anthropomorphic Pada Produk Properti”, PMIDCC, vol. 1, no. 1, pp. 2–2, May 2024, Accessed: Apr. 28, 2025. [Online]. Available: https://proceeding.prasetiyamulya.ac.id/proceeding/index.php/PMIDC/article/view/13