“The Role of Parasocial Relationship and Source Credibility in Purchase Intention: The Moderating Role of Self-Discrepancy and Mediating Role of Persuasion Knowledge”, PMIDCC, vol. 1, no. 1, pp. 20–20, May 2024, Accessed: Apr. 28, 2025. [Online]. Available: https://proceeding.prasetiyamulya.ac.id/proceeding/index.php/PMIDC/article/view/20